Generative AI was the key topic of conversation during the inaugural European Broadcasting Union Horizons Hackjam workshop.
The event, hosted by Radio France in Paris, brought together EBU members to try and determine how generative AI can be used for the benefit of public service media.
For the event, participating teams spent 28 hours using generative AI with text, audio and video. One of the proposed themes of the workshop was to figure out how content for sporting events can be enhanced — or even entirely generated using this technology — in looking ahead to the 2024 Olympics that will be coming to Paris next year.
According to an EBU press release, more than 40 colleagues met at the Maison de la Radio for the event. In all, 12 EBU member organizations were represented from seven different countries including Radio France, Sveriges Radio and Radio Television Suisse, among others.
Other topics covered included exploring techniques for detecting disinformation, measures to help journalists improve the public-service quality of their content and deployment of digital assistants to help audiences understand content better.
EBU said one key takeaway during the event was the awareness of a new role known as a “prompt engineer,” otherwise known as someone who can work with programs like OpenAI GPT.
The EBU Horizons event is the European Broadcasting Union’s new annual event that focuses on media distribution and platform technology. The event unifies and replaces three long-standing EBU events including BroadThinking, FORECAST and the Digital Radio Summit.
