Google Completes dMarc Integration, Launches Audio Ads Beta Test

Google has introduced a beta test for its much-anticipated Audio Ads service.
A company spokesman e-mailed journalists and quoted a posting from the Google AdWords blog, which states that since its acquisition of dMarc Broadcasting, Google has been working to integrate that advertising platform into Google AdWords.
“The integration is now complete and we’ve recently begun a U.S. beta test of Google Audio Ads with a small group of AdWords advertisers,” he wrote on the blog.
Giving a taste of how the company will be marketing the service, Google says the service offers advertisers an online interface for creating and launching radio campaigns. “You’ll be able to target your customers by location, station type, day of the week and time of day. After the radio ads are run, you will be able to view online reports that tell you exactly when your ad played,” it stated.
“Over the last year, we’ve been partnering with both terrestrial and satellite radio stations across the U.S. so that our advertisers have many options for broadcasting their ads — whether it’s a Country station in Tyler, Texas or an Adult Contemporary station in New York City,” the company continued on the blog entry. “Currently, there are hundreds of stations to choose from and we hope to grow the list over the coming year. Our broadcast partners are looking forward to making their ad inventories available to thousands of new advertisers, especially since they aren’t easily accessible today.”
The first ads through the system have aired, it added, but the official full release of Audio Ads doesn’t have a date yet.