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Grace Broadcast Celebrates 20

‘Sales Boosters’ keep business going

Grace Broadcast Sales, a sales, marketing and spot service provider and consultant, is noting its 20th year in business in May.

In celebration of its china anniversary as well as National Military Appreciation Month (May), GBS is offering two free feature downloads to interested stations. The two campaigns honor the armed forces.

Launched with a series of short spots commemorating Memorial Day in 1991, Grace has become known for its holiday spots. According to Grace, that first series, “Above Beyond,” vignettes recounting the exploits of winners of the Congressional Medal of Honor, is still popular. The spots can be locally sponsored.

Since then, Grace has developed many more sales and marketing campaigns for stations, calculating that it has served some 2,500 stations.

Grace Broadcast Sales also runs the RadioSalesCafe, a professional networking Web site. Owner Rod Schwartz is an occasional contributor to Radio World.