One of the largest radio groups in the U.S. is escalating its use of synthetic voices.
Audacy announced on Friday that it is partnering with ElevenLabs, a voice AI research and deployment company, “to augment its existing programming and production workflows.”
Audacy said it plans to build “a robust library of voices for Audacy to deliver custom experiences for listeners and advertising clients. Audacy will infuse creator-led ideas and concepts with ElevenLabs’ technology to further bolster its programmers’ and talents’ unique ability to engage deeply with audiences at scale.”
It quoted EVP and Head of Programming Jeff Sottolano as saying the media company is “experimenting” with ElevenLabs’ synthetic voice capabilities. “We’re transforming how we connect with our listeners and create value for our advertising partners.”
He made the announcement with Carles Reina, vice president of revenue at ElevenLabs, who said one benefit of the technology is that “we can produce more creator-led content faster, keeping up with the speed of today’s world.”
ElevenLabs creates “realistic, versatile and contextually aware AI audio, providing the ability to generate speech in hundreds of new and existing voices in 29 languages.”
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