News from the connected car front: Entercom has announced the launch of its first native automotive application on certain General Motors vehicles.
“This initial launch will feature Radio.com as a native, in-dash application in nearly 7 million compatible Chevrolet, GMC, Buick, and Cadillac vehicles,” the company stated.
Radio.com, a broadcast and internet platform that was launched 10 years ago by CBS Radio and is now owned by Entercom, is the digital home for Entercom’s content across its portfolio of stations and affiliates.
“With this app, drivers with compatible vehicles can now seamlessly access the leading digital audio and content platform through embedded technology beginning on Sept.15,” it stated.
The announcement was made by David Rosenbloom, VP of corporate business development for Entercom.
He said this will give drivers another way to connect with stations and talent, “regardless of the market they live in.”