Last week’s Radio Cares radiothon to help fight the hunger crisis brought in a half million dollars to benefit Feeding America, the largest hunger relief organization in the United States. Organizers hope to make it an annual event.
“The funds raised will provide five million meals for Americans living with hunger,” they announced in a press release Monday.
The initiative was led by Ron Stone, president/CEO of Adams Radio Group, and Brian Philips, EVP, Content & Audience, at Cumulus Media/Westwood One. Stone expressed gratitude to stations that participated. “Together we accomplished something that had never been done before in our 100+ years, a nationwide radio event to raise money to help those who truly need our help. It is my sincere hope that this is the first of many annual events to come.”
Donations were made through the official event website, www.radiocares.org and by texting “Feed” to 95819.
A $20,000 donation from Scott and Sandi Borchetta and Big Machine Label Group put the tally over the half million mark.
Companies that participated are listed at https://radiocares.org/thank-you. Major sponsors and organizers included Benztown, Vipology, Gen Media Partners, Marketron, McVay Media, LeadsRX and Dollinger Strategic Communication.