The seventh annual KBA WKU Radio Talent Institute begins Monday and runs through Wednesday, July 31.
Students from five different universities will convene on the campus of the Western Kentucky University to learn the ins and outs of the broadcast industry, with Kentucky Broadcasters Association President Chris Winkle on hand to welcome students.
“We have to be proactive and intentional in our efforts to assist students on their journey into broadcasting, culminating with job placement,” Winkle said in a press release prior to the institute.
Instant Sales Training’s Chris Lytle will handle the opening session, followed regional and state radio professionals sharing their own wisdom.
Sales and management sessions will be led by NAB Executive Vice President Steve Newberry, as well as CapCity Communications and Seven Mountains Media CEO Kristin Cantrell; Forever Communications President Christine Hillard; Forcht Broadcasting President/CEO Mike Tarter; Heritage Media President/CEO Mark Buckles;
Commonwealth Communications COO Dale Thornhill; and Commonwealth Communications Chief Revenue Officer and Swagger Institute President Derron Steenbergen.
Representatives from other broadcasters, including iHeartMedia and Summit Media, will make appearances during the institute. Attendees will also learn from sportscasters during a tour of the Cumulus Media Nashville studios. Another day will feature live broadcasts from talent from Alpha Media Louisville station WDJX at the institute.
Cromwell Radio Group Nashville President Bud Walters will deliver the closing session.
Also, by the end of the program, the students will be certified as RAB Radio Marketing Professionals by the Radio Advertising Bureau.