SiriusXM with 360L — the “L” presumably stands for “Listening [experience]”? — is the rebranded and extended form of the satcaster’s user interface and platform. It “delivers content via both satellite and streaming” in and out of the car, SiriusXM says. (Both a Connected Access plan and a SiriusXM All Access or Select subscription are required.)
Note that dash photos do show AM and FM radio buttons.
“SiriusXM with 360L transforms the way we listen to audio in the car by marrying our satellite network to embedded connectivity in vehicles. This allows for significantly more channels and choices,” SiriusXM Sales and Automotive EVP Steve Cook said in a press release.
360L debuted with the 2019 Ram 1500, and is now poised to massively increase its footprint. General Motors says SiriusXM will be included in 13 Buick, Cadillac, Chevrolet and GMC 2020 model year vehicles, adding up to about 1 million automobiles.
Based on the platform and app’s capabilities, it seems SiriusXM has integrated technology and know-how it gained through its 2019 Pandora acquisition. In addition to the 200+ live SiriusXM channels, 360L features on-demand programming options, content recommendations, sports play-by-play and official game broadcasts. The platform also enables “multiple drivers and passengers to customize and maintain their own presets and favorites” through individual vehicle profiles. Profiles can be tweaked in-car or using the SiriusXM app, or U.S. customers with a Remote Access Plan can designate “favorites” through apps specific to their vehicle’s make, which will then sync to the linked infotainment system.
The apps can also be used to manage SiriusXM subscriptions, and GM says it will offer a free three-month trial of SiriusXM with 360L to those who buy the equipped 2020 vehicles.
360L also appears to be the next step to increasing SiriusXM’s automotive presence after the 2018 launch of its Automatic connectivity service for car dealers.