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SiriusXM Highlights Connectivity Dealer Program

Introduces Automatic Dealer Program

SiriusXM is seeking to expand its role in the automobile ecosystem by introducing a connectivity service that can be offered to drivers by car dealers.

Among its features are the ability to detect when a serious collision occurs and enable responders to contact the driver, as well as the ability to tell dealers when a car is due for service.

Automatic, a company owned by SiriusXM that “brings the power of connectivity to almost any car on the road,” launched a service bundle called the Automatic Dealer Program. Car dealers can provide this to consumers with new and pre-owned vehicle purchases.

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“With Automatic’s new app and easy-to-install adapter, most vehicles, model year 1996 or later, can become connected,” the company said. “Automatic makes it easy for auto dealers and consumers to add connectivity to their vehicles at the time of sale. It is the first and only aftermarket device available through dealerships with a free trial subscription.” The announcement was made by Joe Verbrugge, EVP and GM of emerging business at SiriusXM.

The Automatic device collects data about a vehicle’s location, use, operation, performance and maintenance status. The new program lets dealers offer customers a trial subscription that includes three years of Automatic’s Crash Alert and Connected Maintenance services, and six months of premium services including roadside assistance.

“This offering delivers connected vehicle services for a net cost to the dealer as low as $40/vehicle. This cost includes the device and trial subscription,” it stated.

In addition to safety and convenience features, SiriusXM said, drivers can get service alerts and recall notifications for their vehicle. Dealers can be notified when customers are due for service and can invite customers back to the dealership for maintenance or repairs.

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