IHeartMedia says its streaming radio service iHeartRadio has surpassed 60 million users.
The company adds that the service’s registered users do not account for the millions of users who listen to iHeartRadio’s live radio functionality without registering, indicating that the app’s total reach is even greater.
In addition, iHeartRadio's brand awareness reached 75% in December, up 5% from last year; the company characterizes that as an impressive milestone on three years.
“Our growth is a testament to the success of our continued innovation, our hard work in anticipating the needs of the connected consumer and our goal to provide listeners with the content they love anytime and anywhere, with the personalized and curated experience they crave across all their devices,” says Darren Davis, president of iHeartRadio and iHeartMedia Networks.
IHeartRadio’s growth comes on the heels of its expanded availability across more than 12 additional devices announced at CES 2015, including first time integrations with Sony, LG and others spanning auto, in-home entertainment and gaming.