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Infinity is Now ‘CBS Radio’; HD-R in Slogan

Infinity is Now 'CBS Radio'; HD-R in Slogan

Mel Karmazin is no longer at the company, and now, the Infinity name is gone, too. CBS is re-branding its radio division and revived the CBS Radio name in preparation for Viacom’s split of its business units.
HD Radio figures prominently in the re-imaging; CBS Radio will feature as part of its slogan “Broadcast … HD … Streaming … On-Demand.”
The CBS name, of course, predates television. “CBS Radio was there at the infancy of radio, playing a formative role in shaping and building this dynamic industry, and we’re incredibly proud to bring it back,” said new CBS Corporation President/CEO Leslie Moonves.
William Paley founded CBS Radio in 1928, when he bought 16 stations and turned them into one of the first radio networks.
CBS inherited the Infinity name when it bought Infinity from Karmazin in 1996 for $4.7 billion. Karmazin became president and COO of Viacom’s Infinity Radio and eventually rose to become president and chief operating officer of Viacom before leaving to go to Sirius Satellite Radio in 2004.
Joel Hollander remains chairman and CEO of what is now called CBS Radio.