A recent infographic published by WorldDAB reveals that almost 12 million DAB receivers were sold in 2017 in Europe and Asia Pacific. This, says the organization, is a new record for yearly sales. According to the findings, about half (5.9 million) of the sales were for automotive devices, with key markets showing a significant increase in the number of cars sold with DAB fitted as standard.
The report outlines the uptake of DAB across all major digital radio markets. It covers DAB receiver sales (including line-fit automotive), population coverage, household penetration, digital radio reach, DAB share of listening and the number of national stations available on DAB — with statistics for 10 markets in Europe and Asia Pacific up to the end of 2017.
The infographic also shows cumulative sales for DAB receivers now reaching over 65 million for the markets covered: Australia, Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Switzerland and the UK.
“The last 12 months have been a strong period for DAB radio. International receiver sales are at their highest level ever — boosted by the switch-off of FM in Norway and strong growth in other European markets,” said Patrick Hannon, president, WorldDAB.
“Progress in automotive has been particularly impressive with nearly 6 million new cars sold with DAB radio last year. In addition to the excellent performance in Europe, it’s encouraging to see the development of emerging DAB markets in the Middle East, Africa and Asia Pacific regions.”
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The infographic now covers over 20 emerging markets, with developments in markets including Algeria, Croatia, Indonesia, Kuwait, South Africa, Thailand, Turkey and Ukraine.
To see the full report, click here.
