iPod/personal MP3 player growth continues to be impressive. However iPod owners want an FM radio in that next Nano or Shuffle.
That’s according to results from a survey by rock format consultants Jacobs Media. It showed expected growth in the personal MP3 player category for 2007.
The study asked those who still don’t own one if they intend to do so in 2007. Nearly half (45%) said they are very or somewhat likely to take the plunge. One in 10 (12%) expressed a strong likelihood to buy one.
Apple dominates the category, according to the results. Overall, nearly six in 10 (57%) owners of personal MP3 players in this sample own the Apple brand iPods.
The study asked about the most important new feature that consumers desire in their next personal MP3 player from a set list of features. These respondents want an FM tuner (33%). That outpaces increased capacity, a larger screen and video playback in importance.
Apple owners are especially desirous of being able to receive FM radio in their next iPods, the consultants said. In fact, more than four in 10 (43%) make this choice.