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Lawo Selects Jochen Richter To Lead Radio Sales

Will work with the firm’s intl. team to promote Lawo radio products, develop strategic sales partnerships

Lawo has named Jochen Richter as head of sales, Radio.

Based in Hamburg, Germany, Richter previously held positions as key accounts sales director at DAVID Systems, head of international business at SCISYS and sales director for Aprile Consulting, where he introduced cloud-based programmatic radio advertising systems to radio stations and advertisers.

As Lawo’s head of sales, Radio, he will work with the firm’s international team to promote Lawo radio products, help develop strategic sales partnerships, and work with radio key account clients.

“It’s great to be working at Lawo. They’re a company that loves radio just as much as I do!” said Richter. “Today’s broadcast facilities are more tightly-knit than ever thanks to Lawo’s groundbreaking work in developing IP networking for Radio and TV studios and infrastructure. They’ve also worked hard to promote the development and adoption of AoIP standards. Lawo is committed to improving the state of the art, and I’m excited to be joining the team,” he said.

[Read: NRG Radio Pioneers Digital Convergence in Kenya]

“Jochen Richter is a perfect fit for Lawo,” said Jamie Dunn, Lawo head of Global Sales. “He has worked with private and public broadcasters, system integrators and consultants around the world. With an extensive background in engineering and over 25 years in broadcast, he knows the industry intimately — and he also knows how to help plan and launch the large systems projects Lawo clients often have. We are delighted to welcome him to the family.”