Westwood One blog highlights how radio ads supplement frequency

“Movie Ticket Radio is the first hit-music radio format without an over-researched playlist. The ‘currents’ are music from the movies that are hot at the box office each week.”

British broadcasters are taking audience research to a new level with “The Big Listen,” a week-long campaign to discover how people are using radio and what more they want from the medium.

President says “pace of incoming donations is lagging behind the requests for aid”

New campaign highlights digital listenership to build a national brand for binge-listening

Radio PR Campaign Critiqued