Mackie Designs Has New Corporate Name: Loud Technologies

Mackie Designs Has New Corporate Name: Loud Technologies
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Mackie Designs Inc. is changing its name to Loud Technologies Inc.
"This change is intended to eliminate confusion between 'Mackie' the company and 'Mackie' the brand," it said in an announcement. "The change will also clarify positioning for each of the individual brands under the new Loud Technologies Inc. umbrella."
CEO Jamie Engen said the transition "is a change in designation only that is intended to bring clarity to our brands and does not indicate a change in ownership, corporate structure or in day-to-day business operations. 'Mackie' the brand will remain and, as such, will have greater clarity and messaging as a result."
The Loud Technologies line includes seven brands, which it defines as follows: "Mackie, the primary music industry retail brand; TAPCO, the entry-level retail brand; EAW, the high-end sound reinforcement and professional touring brand; RCF, the commercial/industrial sound brand; RCF Precision, the OEM loudspeaker components brand; SIA Software, the sound system measurement software brand; and Acuma Labs, the brand of embedded software solutions for professional audio."