Mark Tracy has been appointed to the newly created role of vice president strategic business and market development for Middle Atlantic Products and the commercial AV division of Legrand North America. Tim Troast has also been named director of product management for Middle Atlantic in charge of new product development and product line management.
Working with company president Mike Baker, Tracy will be responsible for supporting growth for Middle Atlantic and Legrand Commercial AV through the addition of new products, businesses and the development of new market applications and channels.
Tracy will also represent Middle Atlantic and Legrand Commercial AV in key industry groups and work to build the customer base, create complementary business alliances and identify, facilitate and integrate strategic acquisitions, a release said.
Troast joined Middle Atlantic in 2013 after spending 13 years at Pitney Bowes holding various sales and marketing positions, combining formal education and on-the-job experience in marketing and product line management.