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MP3s, Surround Sound Factor High in What Consumers Desire in New Cars

MP3s, Surround Sound Factor High in What Consumers Desire in New Cars

More than 50 percent of consumers surveyed said they want to play non-standard audio files in their next new car as well as have a premium surround sound system, according to the findings of a new study by J.D. Power and Associates.
Among iPod owners, 60 percent report that they would be willing to pay $150 to be able to connect their iPod into their next vehicle’s audio system, according to the 2006 U.S. Automotive Emerging Technologies Study.
Premium surround sound continues to be the most desired entertainment feature after the market price of $400 is revealed, according to J.D. Powers. Additionally, more than 75 percent of those interested in surround sound at $400 say they would pay double for a branded premium surround sound system.
The study finds that at a price point of $100, 54 percent of consumers express interest in using a USB memory key to listen to their own formats of music in their next new car. Additionally, for the same price point, 58 percent of consumers would like to have an in-vehicle computer hard drive, which would allow them to burn and store their music files in their vehicle’s audio system.
The study is based on responses from more than 17,000 consumers.