Media Monitors said this week it received renewal of accreditation from the Media Rating Council for its radio spot data.
The council calls its standards “a recognized benchmark of quality and full disclosure.”
MRC is an organization that reviews and accredits audience ratings services; it is funded by the industry. Board members represent radio and TV broadcasting, cable, print, Internet and ad agency organizations, advertisers and trade associations.
President/CEO of Media Monitors Philippe Generali made the announcement.