Farm Journal Media is launching a broadcast app on Nov. 3.
“MyFarmRadio.com” will focus on a mix of news, weather and markets about agriculture.
“The latest research indicates that for a growing number of farmers and ranchers, mobile devices are becoming the go-to choice for news and information,” says Brian Conrady, senior vice president and general manager of Farm Journal Radio. “While this new offering will be a first for agriculture, we expect our audience — and clients — will quickly associate “My Farm Radio” as the Pandora–type app for agriculture.”
The app will include live streaming and on-demand content from Farm Journal Media, including “AgriTalk,” “Market Rally” and “American Countryside.” In addition, the company plans to approach other programmers about making their shows available on the app — or on own their own channel — on the “My Farm Radio” platform, according to Farm Journal Radio VP/GM Mark DePrez.