The National Association of Broadcasters is making a significant push for attendance at its upcoming show in April.
It sent a message to radio and TV members this week urging them to come to the convention. The radio message was signed by Radio Board Chair Steve Newberry, who is also president and CEO of Commonwealth Broadcasting, and Joint Board Chair Jack Sander, who’s senior advisor at Belo Corp.
TV members received a similar message signed by Sander and TV Board Chair Jim Yager.
“The organization is able to provide great value to its members, and has not increased member dues rates, in large part due to the revenue generated by the NAB Show. It is up to all of us to be sure this event continues to be successful,” they state in the letters.
They also call the NAB show an economic engine for the industry, displaying technologies such as HD Radio, iTunes tagging and radio data system (RDS) services, Internet streaming and the push for radio on mobile and handheld devices.
The capital spending that occurs at the show fuels future industry growth, they state.
Radio World asked NAB about expected attendance at the show. Association spokesman Kris Jones emphasized the ROI for attendees: “In times of economic uncertainty, conventions like the NAB Show provide even greater value. Exhibiting companies can leverage their participation to reach executive-level attendees with buying power. And for radio broadcasters, there is no other venue on Earth that provides a greater variety of exhibiting companies and educational sessions.”
