With automakers looking to remove AM from the car dashboard, NAB is releasing a series of PSAs highlighting the importance of AM to the Emergency Alert System and listeners’ lives.
“There is no more important issue for radio listeners than ensuring AM/FM signals continue to be accessible in the automobile of the future,” stated NAB President and CEO Curtis LeGeyt.
The six 30-second spots, available in English and Spanish, are the latest addition to the NAB’s recently launched “Depend on AM Radio” campaign.
The spots urge listeners to text “AM” to 52886 to contact members of Congress with a call to keep AM radio in cars.
“These new resources are important pieces of NAB’s advocacy work to ensure that radio’s unique ability to reach audiences with local content, entertainment and emergency alerts is maintained in the auto dash for years to come,” stated LeGeyt. “Local stations are encouraged to harness these tools to remind listeners of the irreplaceable role radio plays in their communities.”
The spots, along with digital ads, scripts, social media cards, and other resources, can be downloaded from the NAB’s AM Radio Toolkit.
[Related: “Pence Lends Voice to ‘Save AM’ Campaign”]