New Look for TDF Subsidiary

A new logo combines the company name, Media Broadcast, in capital letters, and the TDF Group hand icon. Accompanying the new logo is the motto "Innovation that works."
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Media Broadcast is the new name adopted by the German broadcast and media service provider recently acquired by the French TDF Group.

A new logo combines the company name, Media Broadcast, in capital letters, and the TDF Group hand icon. Accompanying the new logo is the motto "Innovation that works."

"Our new branding and desired positioning on the market conveys our 'German engineering' and represents continuity. We continue to see our role in the future as a driver of technological innovations and a provider of mature solutions for the broadcast and media industry," said Helmut Egenbauer, chairman of the management board at Bonn, Germany-based Media Broadcast.

The name and new logo became effective 15 February, following the acquisition of T-Systems Media&Broadcast by TDF in January. Media Broadcast also launched a new Web site, media-broadcast.com

"The consistent look of our brand profile is a part of the consolidation strategy of the TDF Group. Using the logo in all our subsidiaries shows solidarity and a strong European-based company, dedicated to our customer services," said Michel Combes, TDF Group chief executive.

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