Bridge Ratings said a consumer study of terrestrial radio listeners indicates that stations that aggressively embrace and market new technologies “enhance their competitive position against other terrestrial stations as well as the stand-alone technologies.”
Listeners were asked to compare their habits to a year ago; 42% said they were listening to their favorite station more than they were then.
“In 63% of the cases where there was increased tune-in and/or longer time-spent-listening to their favorite radio station,” Bridge summarized, “listeners’ total listening experience had improved by that station’s use of its Internet Web site, streaming audio or podcasting.”
New Technologies Help Stations, Study Finds
New Technologies Help Stations, Study Finds
