Newmark: Google Deal ‘Affirming’ for Radio

Dave Newmark, head of Newmark Advertising, said Google’s purchase of dMarc “affirms terrestrial radio’s ability to offer targeted, measurable advertising.”
“Google, the biggest online player, is investing in offline radio – it’s a powerful endorsement of the medium and a mark of the enormous value that traditional and new media bring to each other,” Newmark says. Commercial radio is as strong as ever he believes, even as satellite radio, online radio, streaming and podcasts continue to alter the definition of “radio.”