Beasley Finds Ample Uses for AI Tools

This is one in a series of articles about how radio organizations have deployed tools based on artificial intelligence.

Justin Chase is chief content officer of Beasley Media Group, which has 55 radio stations in 10 markets and offers capabilities in audio technology, podcasting, ecommerce and events. It reaches some 20 million consumers on a weekly basis.

Radio World: When ChatGPT came out, our industry saw that generative AI technologies could change our workflows drastically. Has this happened?

Justin Chase: Over the past two and a half years, we’ve discovered a wide range of opportunities to integrate AI across our operations. From streamlining content creation to enhancing our commercial production workflow, AI has proven to be a valuable tool.

In parallel, we’ve also taken the opportunity to optimize existing legacy systems, such as WideOrbit and Selector, by unlocking underutilized capabilities and aligning them with today’s landscape.

RW: Your company has been willing to jump in and explore new tech over time. How has it approached AI?

Chase: Caroline Beasley and our executive leadership team have consistently been forward-thinking when it comes to emerging technologies, and AI is no exception. From the outset, we formed a dedicated AI working group to explore potential use cases. Today, that effort has expanded significantly as AI discussions and experimentation are now integrated into leadership conversations across all departments.

RW: The potential applications seem almost endless. How is Beasley using AI-based tools?

Chase: We initially focused on audio production, partnering with Benztown and SpecAi for commercial and spec spot creation. Since then, our AI integration has expanded significantly.

We now use AI to generate digital written and video content, and we’ve been piloting Futuri’s AI-powered DJ in non-peak hours on a couple of stations in Charlotte. In other markets, we’re testing the Super Hi-Fi platform for cloud-based programming.

On the business side, our finance team has adopted a new accounting platform that leverages AI to automate and optimize workflow. Additionally, we provide our leaders with access to an internal ChatGPT tool, which has become part of their daily workflow.

RW: You mentioned radio spec spots.

Chase: Yes, we’ve successfully implemented SpecAi for generating spec spots. The tool has delivered good results and has become a reliable part of our commercial production process.

RW: Beasley deployed the Super Hi-Fi platform on a 50 kW FM in Florida. What were the benefits?

Chase: That’s correct, we’ve been testing Super Hi-Fi at WPBB in Tampa and have since expanded to a couple of additional stations to better understand its adaptability across different formats.

If the trials deliver positive results, we could see benefits like automated cloud-based music log generation and a reduced reliance on large physical studio spaces with greater flexibility in operations.

RW: What does AI do in that station’s workflow, and how would you characterize the success?

Chase: At this stage, AI is primarily being used to enhance efficiency and reduce repetitive or time-consuming tasks. Importantly, we view AI as a support tool, not a replacement for human oversight.

For example, while AI may assist with content creation, such as articles for our digital platforms, everything is still reviewed by one of our amazing staff members to ensure quality, accuracy and brand alignment.

We’re very pleased with the outcomes of many of our AI initiatives so far. They’ve delivered tangible benefits and sparked valuable learning experiences. Some are still in the experimental phase, but the overall direction has been promising, and we remain excited about what’s ahead.

RW: Does Beasley use cloned or synthetic voices on the air?

Chase: We do use synthetic voices from time to time, particularly those provided by SpecAi and Futuri, in select situations. These tools have proven useful for supplementing traditional voice work in specific scenarios.