Looking to expand its presence with youthful demographics, NextRadio wants to put college students on the street to help build brand awareness. It soon will start accepting entries for a Spring 2016 NextRadio Street Team contest.
Students are being encouraged to submit entries on how to increase the app’s brand awareness; winners will form a Street Team to tell others about it.
The Emmis-backed app promises a local FM radio experience on smartphones; proponents hope it can help the U.S. broadcast industry develop a more substantial footprint on mobile devices.
“We are looking to get college students involved and informed about FM chips in smartphones and to introduce or re-introduce them to live, local radio,” said Maura Kautsky, vice president of marketing for NextRadio in an announcement.
Selected participants will receive a NextRadio-enabled smartphone with a three-month phone plan, $100 Visa gift card and NextRadio promotional items. The first-place winner will receive a $1,000 gift card, with smaller denominations for second and third place.
The submission period is March 7–18. Selected students will participate March 21–May 13.