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NextRadio Talks Up Listener Insights

Says in-app survey demonstrates how stations can use the app to interact and collect information with audience

The folks behind the NextRadio FM listening app are promoting its ability to help stations interact with audiences and collect information about their preferences.

They said a recent in-app survey found that “more than one in three surveyed do not plan to vote in November.” Broken out by format, news/talk listeners expressed the highest intention to vote at roughly 3 in 4, while top 40 listeners were least enthusiastic about voting.

Listeners were presented a visual voting option on the Now Playing screen as a display card below the main screen of the station album art, promotional image or logo. About 3,700 users answered the poll, about 9% of the 40,000 app users who viewed it.

NextStation is marketed by TagStation, a subsidiary of Emmis Communications.

TagStation President Paul Brenner said the survey “highlights the large number (58%) of undecided voters where radio’s reach and frequency can make a huge difference for candidates ‘getting out the vote’ and certainly makes the case for more campaign spending on radio.”

He said the survey demonstrates that radio can use NextRadio at the station and group level as an approach to interact and collect information from an audience.