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NextRadio Turns to Social to Press T-Mobile - Radio World

NextRadio Turns to Social to Press T-Mobile

Hopes to build on momentum of its recent AT&T agreement
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Having snagged a recent deal with AT&T, NextRadio is hoping to bring T-Mobile around next.

The Emmis-backed FM app developer is doing a promotion under the tagline “Help Get NextRadio on T-Mobile.” It created a page on the social media “crowdspeaking” platform Thunderclap (shown at right), aiming to spread its message with hashtag #sayyestoFMchip.

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The company hopes to encourage T-Mobile CEO John Legere to “unlock the FM chip in T-Mobile Android phones.”

It emailed radio stations encouraging them to use “key points” and suggested “radio messaging” tips like the following script: “Have you heard about the latest Twitter war? No it’s not between Drake and Meek Mill or Donald Trump and Danny Zucker.Paul Brenner from NextRadio app made his own ‘uncarrier’ video calling out CEO of T-Mobile, John Legere for giving his subscribers what they want in music, but he missed access to free radio on their smartphones! If you’re a T-Mobile subscriber you can help NextRadio app unlock your FM radio by going to www.freeradioonmyphone.org and take action to tweet T-Mobile CEO John Legere and (hashtag) #sayyestoFMchip. That way you can listen to more of (dj name/talk show name/station) with NextRadio app — for free use less data and battery! What more could you ask for.”

Part of its campaign is a video by NextRadio’s Paul Brenner, addressing Legere; watch it below.


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