From the Radio World Who’s Buying What page: Southern Cross Austereo, Australia’s largest broadcaster, is using Super Hi-Fi’s Program Director operating system for expansion of its mobile app and digital broadcast offerings.
In a release, Super Hi-Fi said the media company is using its suite of tools to launch new DAB+ stations and add to its offerings in the LiSTNR app.
LiSTNR is home to Southern Cross Austereo’s stations, streaming-only music channels and podcasts.
[Related: “Making the Case for LiSTNR, the Australian Listening Platform”]
The Sydney-based company owns 96 FM, AM and DAB+ stations in Australia, including the Triple M and Hit networks.
Chris Johnson, LiSTNR’s executive head of product technology, said the company will use Program Director to bring its audience “an expansive range of music playlists.” The operating system handles functions such as music curation, content scheduling, ad insertion, voice tracking and station playout.
Super Hi-Fi said the Program Director operating system has been trained on more than 20 years of radio programming and production capabilities.
