Nissan Touts Apple Deal - Radio World

Nissan Touts Apple Deal

Automaker is “exclusive” launch partner for iTunes Radio
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When Apple launched its iTunes Radio last week, Nissan said it would be the exclusive automotive partner for the inaugural period.

The automaker hopes to take advantage of new creative formats, including audio and video, across Apple TV, iPhone, iPad, iPod touch, Mac and PC.

Among the first Nissan vehicles to be highlighted with iTunes Radio ads are the upcoming 2014 Nissan Rogue compact SUV, Versa Note and LEAF electric vehicle. Marketing efforts for the Rogue are designed to drive reservations for the vehicle, which goes on sale at dealers in November.

Nissan North America VP Marketing Nissan North America said the automaker sees iTunesRadio a “critical” platform in support of ongoing campaigns, like its college football and Heisman Trophy Tour initiatives. “It’s a great way for Nissan to reach the right audiences in the right markets.”

The “exclusive” part of the Nissan-Apple agreement runs through the remainder of 2013.

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