Norway DAB Receiver Sales Up - Radio World

Norway DAB Receiver Sales Up

Approximately 667,000 digital radio receivers sold in 2014
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Sales of DAB radios grew in Norway by 30.5 percent in 2014, according to Elektronikkbransjen, the Norwegian electronic trade organization, with 667,000 DAB-enabled devices being sold during the year. According to Digital Radio Norway consumers also purchased at least 50,000 DAB adapters for cars.

For Norway, this is a record number of DAB receivers acquired by consumers over a 12-month period. In 2013, 511,000 units were sold, said the organization.

As regards in-car digital listening, Elektronikkbransjen said that 112,000 DAB radio sets for automobiles were sold in the country in 2014, including those in new cars. Opplysningsrådet for Veitrafikken, (the Information Council for Road Traffic) noted that 144,000 new cars were sold in Norway last year.

These figures, explained Elektronikkbransjen, do not include the sale of adapters, which are used to upgrade an FM radio to DAB or radios with Internet access. Previous market information suggests that 2014 saw the sale of approximately 50,000 such items.

Digital radio appliances are one of the fastest growing categories in consumer electronics, said Mari Hagerup, communications manager of Digital Radio Norway. “Significant DAB sales tell us that people want the added value digital radio represents.”

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