Ten percent of U.S. radio stations changed formats over the first half of 2003, BIA Financial Network Inc. finds.
The research firm said 666 stations in Arbitron-rated markets changed formats, with 23.9% changing to Spanish; 9.3% to Adult Contemporary; and 6.7% to news.
BIA makes MEDIA Access Pro software.
One in 10 Stations Have Changed Format This Year; Spanish Is Top Pick
One in 10 Stations Have Changed Format This Year; Spanish Is Top Pick
