Aimée Lapic will join streamer Pandora as chief marketing officer, effective Dec. 13.
Lapic will focus on digital, social and mobile marketing initiatives and will lead consumer brand strategy, market positioning, performance-based and partnership marketing.
Prior to this appointment, she spent 13 years at Gap Inc., most recently as chief marketing officer for Banana Republic and the general manager of BananaRepublic.com. Before that, she held Gap leadership roles, including senior vice president and general manager of International Gap Outlet.
Before joining Gap, Lapic held senior roles at Providian (now Chase), internet startups Headlight.com (acquired by Cyber U) and iOwn.com (acquired by Citibank Mortgage), and spent time as a consultant for McKinsey & Company.
She currently serves on the CMO Advisory Board for Ridge Ventures, an early-stage venture capital firm that invests in consumer internet and enterprise companies.