Pandora Unveils Personalized Discovery Tool - Radio World

Pandora Unveils Personalized Discovery Tool

“Finding new music should be a simple and enjoyable experience,” said Chris Phillips, chief product officer for Pandora.
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“Finding new music should be a simple and enjoyable experience,” said Chris Phillips, chief product officer for Pandora. That is what the music streamer seeks to do with its new discovery tool, Browse. The tool makes recommendations for new artists and stations based on a user’s individual musical tastes.

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Browse makes recommendations based on a user’s listening activity, improving recommendations the more a user listens to Pandora. It also allows users to take a sneak peek of what a new station offers rather than immediately committing to it. The tool can also track how many people are listening to a specific artist.

This new tool comes after the announcement in December of Pandora’s new Thumbprint Radio, an algorithm that provides a mix of music based off what users previously liked.

In addition, a slate of other new features have been announced. Users have one-tap access to content with a Mini-Player at the bottom of the app. Stations, feed, profile and settings are now located in a fly-out menu in the top left corner. The My Station list can now be organized alphabetically or by what played recently. Artists pages also got a redesign, offering more background information.

Browse is immediately available on iPhones in the U.S., Australia and New Zealand. It will launch on Android phones soon.

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