Wildlife welfare is a key focus as London-based DAB broadcaster Passion for the Planet as it enters the new year.
The January 2008 programming of the health- and environment-focused station is the result of an invitation from VisitDenmark, the Danish tourist board, to travel to West Jutland and interview nature experts as part of the promotion of its “Beaks and Breaks” bird- and nature-watching holiday initiative.
“We chose to work with Passion for the Planet because they are the experts when it comes to the environment, conservation and nature watching,” said Anne Marie Barsøe, press officer for VisitDenmark.
“They also deliver the ideal audience for us — people who want a holiday that gets them close to nature and lets them experience wildlife in its natural setting,” Barsøe said.
During January, Passion for the Planet Managing Director Chantal Cooke will visit West Jutland to report on wildlife in the area. “These are exactly the sort of features we like to do on Passion for the Planet,” she said.