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Beasley Celebrates 40 Years of Pierre Robert

WMMR’s midday host is a Philadelphia radio staple

Pierre Robert is baked into the radio landscape of Philadelphia, and now Beasley Media is celebrating him with a month-long 40th anniversary party.

WMMR(FM) will feature highlights of his career, “commemorating local radio’s iconic moments broadcast by a most unique, warm, and recognizable personality.”

Robert (pronounced “roh-BAYR”) is on the air middays in Philly. During his career he has done notable stints on overnights and in morning drive.

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“The award-winning radio host began his journey aboard his trusty microbus, Minerva, when he left his hometown of San Francisco in 1981 to look for a radio home in the City of Brotherly Love,” Beasley Media wrote in the announcement.

“Upon his arrival, there was a natural fit with ’MMR, the progressive rock ’n’ roll radio station located on Rittenhouse Square in the heart of Center City, Philadelphia. The Philly-area listening audience has enjoyed 40 years of Pierre’s musical passion and positive outlook, with his diverse appreciation for all things rock ‘n roll including a vast knowledge of the music they all love.”

The company said he is well known for his interview style with rock artists, his concert coverage and his “Roaming Rock Microphone” on the concert scene.

Beasley Media has owned the station since 2016. Group Vice President of Talent Development and WMMR(FM) Program Director Bill Weston said, “I’ve never worked with a more beloved air talent.”

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