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Cumulus Names Falter in West Michigan

He becomes VP and market manager for Grand Rapids and Muskegon

Cumulus Media appointed Derek Falter as vice president/market manager for its business in Grand Rapids and Muskegon, Mich.

He succeeds Bruce Law, who retired.

The company’s stations in Muskegon are classic hits WLCS(FM), country outlet WLAW(FM), AC-formatted WWSN(FM) and urban WVIB(FM). In Grand Rapids they are CHR station WHTS(FM), country WTNR(FM), sports station WJRW(AM/FX) and classic rock WLAV(FM). 

“Falter brings deep experience to Cumulus Media’s radio group and was previously regional vice president, Eastern Region, for Curtis Media Group,” it said in the announcement.

“Prior to that, he was regional general manager for Hubbard Radio/2060 Digital in northern Minnesota. Falter was also market president and director of sales for Townsquare Media in Duluth, Minn.”

The announcement was made by Bob Walker, president of Cumulus Operations.

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