Bill Sanders, a second-generation Iowa broadcaster and a former chair of the NAB Radio Board, has died. He was 77.
According to his obituary, “His work life started and ended in the world of radio broadcasting.”
Sanders grew up around KICD in Spencer, Iowa, which was owned by his father Ben. Sanders eventually purchased the station and served as general manager until retiring in 2000.
KICD, now owed by Saga Communications, posted an appreciation that includes audio clips of Sanders. It noted that the station was owned by the Sanders family for 54 years.
Sanders was also a former board member and president of the Iowa Broadcasters Association and was inducted into the Iowa Broadcasting Hall of Fame. He served on the NAB Radio Board in the late 1980s and was chairman of the board from 1989–90.
He was also former chairman of the National Association of Farm Broadcasters, which honored the longtime broadcaster with a special achievement award, and a former member of the advisory board of the Associated Press.
The obituary said Sanders was diagnosed over time with several rare cancers, starting in 1984.
“He was the most optimistic person on earth and he oozed positivity every single day,” the obituary read. “The man never had a bad day. Even when the cancers took away his ability to smile/laugh/eat/drink and talk he continued to look forward. He was not going to let the disfigurations stop him from living life to its fullest.” [Read the obituary.]