Philly ‘Pre-Currency’ Numbers Are Out - Radio World

Philly ‘Pre-Currency’ Numbers Are Out

Arbitron also released the first “pre-currency” monthly audience estimates for Philadelphia produced by the Portable People Meter ratings service.
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Arbitron also released the first “pre-currency” monthly audience estimates for Philadelphia produced by the Portable People Meter ratings service.

It said it has taken another step in transitioning that market from diary-based radio ratings to electronic measurement.

Programmers will be studying the numbers closely. This is the first release of two monthly “pre-currency” estimates that Arbitron is providing to let subscribing stations and agencies adjust to the differences between PPM- and diary-based ratings.

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