Private Label Radio Names Gerberding SVP, Ad Solutions

She brings more than three decades of experience in radio station management.
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Private Label Radio, a division of DMI Music & Media Solutions, says Joan Gerberding has joined the company as senior vice president of advertiser solutions.

She brings more than three decades of experience in radio station management, directing the design and implementation of strategic growth initiatives for groups such as Access 1 Communications, Nassau Broadcasting Partners and its Jersey Radio Network division.

Gerberding also was instrumental in launching a digital place-based media signage company, Nassau Media Partners, an outdoor division of Arbitron, and the Local Focus division of Focus360, a media rep firm based in New York.

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