Adthos has introduced a feature that uses artificial intelligence to turn a picture into a produced radio/audio ad.
“With this latest innovation, users can now generate a complete audio ad simply by uploading a picture such as a product image, billboard ad or even a photo of a storefront,” it said.
The AI analyzes visual elements to create a script, then selects suitable AI voices, music and sound effects to deliver a produced audio ad.
“The platform uses AI to analyze the content of a picture, identifying brands, slogans, styles, target audience and much more to write a creative brief,” it said in its announcement.
“From the creative brief an ad script is created, voices, music and sound effects are curated before mixing all the elements together in a matter of minutes.”
The feature is part of Adthos Creative Studio’s Self-Service portal. The company posted a video introduction.
[Read more Radio World coverage of the applications of AI in radio workflows.]
