vCreative customers with a SPECai account now have access to AI ad creation from ENCO, Benztown and Compass Media Systems within vCreative’s vPPO media workflow management platform.
“The integration creates a singular and linear production workflow for new spec spots from the initial order, streamlining the process of creating and delivering spec spots within vCreative,” ENCO states.
Upon placing a new order, account executives can choose to produce a new spec ad “on the spot” in the vPPO environment, maintaining an efficient and uniform process through the workflow. The SPECai service launches a new window vPPO or vProMedia after clicking on the SPECai logo, which begins the process of creating a new spec spot.
SPECai’s workflow guides users through the development process, starting with generative AI to create copy with multiple script options. The process moves on to voiceover creation, which includes access to many AI voice styles; and music bed selection via access to Benztown’s libraries. Upon completion, the user returns to their vCreative environment to move through the remaining steps of the workflow, including production approvals across all relevant departments.
“The SPECai integration also represents a new phase in a successful business partnership between ENCO and vCreative,” ENCO said. In their respective areas of radio automation and media workflow management, they have established interoperability between DAD and vPPO, a paperless production ordering solution. “The integration will soon extend to vCreative’s vProMedia platform, a centralized collaboration solution that adds video workflow management to the mix.”
NAB Show Booth: W1743
