Two radio technology companies are teaming up for a solution designed for stations to move content from “production to playout” more smoothly.
vCreative and Radio.Cloud have announced the completion of an integration that allows delivery of audio from vCreative’s production suite into Radio.Cloud’s cloud-based playout platform.
Through the elimination of manual file transfers and redundant steps, radio stations can move content to on air faster and with greater accuracy and visibility, the companies said.
The integration uses vCreative’s AutoDub standard, which brings audio and metadata from vCreative to different automation systems. New for this integration, however, is that it adapts vCreative for a cloud-based environment, such as Radio.Cloud’s platform.
“So many groups and stations I talk to about our platform are already using vCreative,” said Andrew Scaglione, account director at Radio.Cloud, in a release.
Stations already using both platforms can take advantage of the new workflow, the companies said.
Radio.Cloud’s Radio Playout Studio and Programming Suite is used for automation and playout by more than 100 stations nationwide, according to the company.
vCreative and PromoSuite support content production, sales, traffic, trade management and promotions and are used by approximately 9,000 stations and teams across radio, TV and digital.
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