Magellan AI, which offers audio advertising intelligence and measurement services, said it has secured an expanded relationship with its client iHeartMedia, an agreement that “brings broadcast radio attribution to advertisers.”
The two companies already work together, with Magellan AI providing attribution services for podcasts, streaming audio, connected TV and other digital media.
“This expansion extends measurement capabilities to broadcast radio, enabling advertisers to evaluate performance across audio and digital channels within a unified framework,” they said in a press release.
“Magellan AI’s platform will leverage iHeartMedia’s simulcast data, which maps listeners exposed to broadcast radio to measurable outcomes. Attribution reporting powered by that data will be available exclusively to advertisers working with iHeartMedia.”
They said advertisers using will get better insights into how radio campaigns perform, “including web visits, form fills, leads and purchases.”
The agreement was announced by Magellan AI CEO and co-founder Cameron Hendrix, and iHeartMedia Insights President Lainie Fertick.
