iHeartMedia said it plans to provide $1 million worth of public service media to organizations working for social and racial justice. It named UNCF as the first recipient.
The company said its new “iHeartRadio Communities Spotlight Media Grant Program” extends its existing public service commitment and that messages will be “targeted to most effectively serve impacted communities.”
“The inaugural Spotlight Grants will provide a nationwide platform for Black-focused community organizations to inspire, educate and empower listeners to take a stand against systemic racism and promote social justice; celebrate Black excellence, achievement and culture; help members of the Black community express themselves and address the unique needs of their communities; and invest in educational programs and individuals that are inspiring the next generation of Black journalists and leaders,” it stated in a press release.
UNCF helps fund private historically Black colleges and universities; it will receive a minimum grant of exposure valued at $350,000.
“The all-new PSA will begin airing today through the end of the year across all iHeartMedia radio stations and will bring attention to the many social, financial, educational and mental health challenges the COVID-19 pandemic has caused to communities of color and the threat to America’s progress for a more equitable society.”
UNCF is asking listeners to donate online to help HBCU students who had to withdraw from school because of the pandemic to get back to college.