Syndicator Key Networks is offering a weather reporting system for radio stations that uses text-to-speech synthesis and requires no additional barter.
ATMOS Weather Reporting was developed by Summit Technology Group and uses artificial intelligence to generate a script and text-to-speech that Summit says is indistinguishable from a human voice. It describes the customizable content as “seamless, accurate and as personable as a real meteorologist.”
All advertising is contained within the weather forecasts so stations can sell local sponsorships.
The announcement was made by Key Networks CRO Dennis Green and Summit President Paul Stewart.
Green said, “Stations will get precise and accurate weather forecasts without having to give up additional inventory outside the content.”
A sample is available at the Key Networks site.