College sports media company Learfield IMG College is simplifying its name. It will now be called Learfield.
The name Learfield derives from co-founders Clyde Lear and Derry Brownfield, who started a farm radio network in Missouri in 1972. A series of business combinations and acquisitions had led to the most recent name, Learfield IMG College.
The company is a media and technology services supplier in intercollegiate athletics; its specialties include sports multimedia rights, licensing, technology and data.
“We think the new brand visually distinguishes the company in the same way that the expertise and passion of our people differentiate the experience of working with Learfield and its affiliated brands,” said CEO Cole Gahagan in the announcement.
The change includes a new logo. “The icon represents the ‘pennant’ prominent in company logomarks combined with a stylized ‘number one’ to create an active L design,” according to the announcement.
[Related story: Randy Williams of Learfield, shown below, talks about gear in our special series on microphones in radio applications.]