Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


NPR to Modify “Consider This” to Include Local Content

Podcast to undergo experiment in geo-locating and localized content

National Public Radio has said it is modifying its “Consider This” podcast in collaboration with 12 member stations. The aim is to provide localized content versions for the 12 stations.

Those stations are Boston, (WBUR and GBH), New York, (WNYC), Philadelphia, (WHYY), Washington, (WAMU), Chicago, (WBEZ), Minneapolis/St. Paul, (MPR), Dallas/Fort Worth, (KERA), Los Angeles, (KPCC and KCRW), San Francisco, (KQED), and Portland, Ore, (OPB).

Each station will be able to add local stories to the “Consider This” they receive while other NPR stations will utilize the national feed of the program.

Concerning listener details, the “local” aspect is designated by the selection a “favorite” station and cross-referencing by location data and Nielsen Designated Market Areas.

More stations/markets can be added and are expected to be added. NPR is partnering with AdsWizz on the project.

A release says, “This national/local on-demand experience, a first not just for public radio but for the podcast industry as a whole, is made possible by public radio’s shared journalism and digital networks.”

NPR’s Senior Director for On Demand Programming Neal Carruth “This project is truly the best reflection of the public radio mission. … ‘Consider This’ is now a collaborative podcast that will know where users are and deliver them the news of the day from their community and beyond. It demonstrates what only the public radio network has the ability to do.”