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SiriusXM Expands Its Music-for-Business Offerings

Acquires Cloud Cover Music

SiriusXM Holdings Inc. has acquired Cloud Cover Media, expanding its offerings for businesses that want music and messaging services.

Cloud Cover Media offers Cloud Cover Music, which offers services that “allow businesses to deliver music, with customized audio messaging if desired, to create the desired atmosphere for their prospects, customers and clients.”

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SiriusXM already serves the commercial music market with SiriusXM Music for Business and Pandora for Business. “Together these services provide comprehensive and complementary offerings for businesses of all sizes,” it said in the announcement.

Terms of the acquisition were not disclosed.

Cloud Cover Music has an online platform and a large enterprise account team that “offers organizations of any size in any industry a robust selection of ad-free music for their business with full control over what their customers and employees will hear.”

The announcement was made by SiriusXM EVP Joe Verbrugge and Cloud Cover Music team VP/GM Mark Lehman, who remains with the firm.

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